The way we search for content on TV has not changed since its inception – we channel surf. Not only do satellite and digital cable guides feel antiquated, but the problem is magnified by the hundreds of channels we now have to search for a program.

Peel revolutionizes the way we watch and discover content on TV. Using a free iPhone app (and soon Android) and the Peel Fruit hardware, users can click on a movie or show, search by name, or consult their viewing habits learned by the system